Among the new careers that sprung up in the last two decades because of digital technology is blogging. People’s experiences and opinions have become not just chosen references for some life decisions of readers, but doors to more opportunities and reliable income-generators for bloggers, as well.
Another interesting factor of blogging is how it comes in different niches. Blogs can focus on specific subjects and interests, such as politics, beauty, food, business, and travel. Among these, travel blogs are proving to be quite popular. This comes as no surprise, considering how several reports show that this generation is the most well-travelled ever.
It’s essential to point out, though, that there are high standards to meet in order to succeed as a travel blogger.
For instance, written content should be flawless. Plus, the provision of high-quality images is a must, and this is not only for snapshots of activities experienced, and places visited. The profile photo should be a thoughtfully picked out image as well. According to social media experts, the profile photo for a travel blog is a critical variable in establishing authority and trustworthiness.
With this single image, readers can tell right away that you are indeed an avid traveller and have stories worth reading and learning from. This is why if you have begun blogging about travel, you really need to think about your profile photo and choose the right one to use. How exactly do you do this? A professional business photographer shares the following tips.
1. Choose a clear headshot.
As artistic and beautiful a silhouette shot may be, it can come off as you having the tendency to withhold information and being someone who’s not that approachable. It’s basically the same thing with backshots.
So, your best option is a clear headshot. One that shows your face completely and you holding a happy expression. Such a shot indicates that you’re open to interact and connect with other people. You’re not just someone who’s talking, you want to listen as well. And since the profile picture is for your travel blog, it would be better if you’re in your travel garb just to emphasize that you are a blogger on travel.
2. Be consistent with style.
According to a top marketing and communication agency in Dubai, consistency or uniformity is essential in establishing your identity as a travel blogger. Therefore, identify your style right away and implement it from your profile photo and the rest of the visual elements of your blog.
For instance, if you like using a particular filter for all your travel photographs, use it for your profile picture as well. This way, people will notice the consistency in your images and associate a certain signature look to your travel photos.
3. Consider smile intensity and body language.
If you’re taking pictures specifically for use as your blog profile pic, pay attention to the intensity of your smile and body language. For body language experts, avoid crossing your arms in front of you or putting your hands in your pockets if you want to look friendly.
Meanwhile, when smiling, use intensities three and four. Three is when you just stretch your mouth slightly and show your teeth. Four, on the other hand, is when you smile and open your mouth a little, as if you’re about to say hi to someone happily because you have amazing stories to share.
4. Make the photo compatible with your banner and background.
Blog profile pics are usually placed on the header along with the banner and background. Therefore, your profile pic should look nice against all these other visual components, particularly the background, which is most likely an image from one of your travels.
It’s best if your profile pic uses colours that contrast with the background image. This will not only look pretty, but it will make your profile pic stand out, as well.
5. Have your photo taken by a professional.
If you want your profile picture to look professional, have it taken by a professional, too. The best advantage here is, you will automatically get a selection of beautiful photos of yourself. Plus, you can trust experienced photographers to pull off concept photography, so your profile image clearly indicates what the blog is all about.
From creating a suitable background for the photoshoot to providing you with props, and posing, a professional photographer can cover all of these to produce images of you that are worthy to serve as your travel blog’s profile picture.
Despite the success many have had with creating blogs, a lot of people are still sceptical about their merit as sources of valuable information. However, if you approach blogging with a professional mindset, you can quickly establish yourself as a niche authority.
So, if you wish to be a top travel blogger, present factual accounts and make your content free from spelling and grammatical errors. Likewise, consistently use high-quality images, and create a beautiful design for your website, which includes a great-looking and completely appropriate profile picture.